Shine bright this holiday season marketing

[ishanijerin1]

The end of the year has arrived, the 13th salary has been added to the account and businesses are starting to breathe a sigh of relief with the movement of Christmas and New Year purchases.

According to forecasts from the National Confederation of Commerce (CNC), sales this year-end should increase by around 5%, the biggest jump since 2013, when the increase was 4.9%.

The competition promises to be fierce, especially when we talk about the online environment.

Also according to data from the confederation, 54.8% of traders predict an increase in sales through digital channels.

Thus, marketing, once again, plays a relevant role vp maintenance mailing lead for companies that want to make more profit this December, especially amidst so much competitiveness in the market.

With that in mind, we have selected 6 marketing ideas to help you and your business be very successful!

Keep reading to find out more!

1) Plan your digital strategy carefully
The first thing to do is to carefully outline a digital strategy for the end of the year.

We speak cautiously because we understand how busy the end of the year can be. There’s a company review to do, a party to organize, a Secret Santa gift to buy, strategic planning for 2024 to do…

At these times, it's worth taking a deep breath and using common sense to avoid getting in over your head, or your team.

Start by defining your objectives and goals – including sales! – in a tangible way, thinking about which digital channels you intend to “attack” the most, with which types of content, campaigns and ads, and also thinking about how much you want to achieve in each metric, from reach and engagement to ROI (Return on Investment).

Remember to set deadlines for tasks to be completed satisfactorily , preferably before the week between Christmas and New Year, when many companies go on vacation.

Execute the strategy to the letter so that nothing goes wrong, but if it does, try to make adjustments as necessary.

Be flexible as a manager. Common sense should prevail from the beginning to the end of the month!