Creation fatigue – what is it?
Posted: Wed Jan 29, 2025 10:07 am
The mechanism is quite simple. We launch an ad, which is then displayed to the target group. And every advertising system works more or less similarly, i.e. checks whether people are engaging with our ad.
What do we mean by this? That the recipients:
they click,
send inquiries via the contact page,
buy products.
As long as this is the case, and especially when the number of people interested is growing, the ad is displayed more and more often and is cheaper. However, if the target group stops engaging with the ad, it is gradually displayed less and less often, and we pay more and more for the displays that still appear.
What causes people to disengage?
One reason could be that no one likes seeing the same advert over and over again, for china rcs data example if they have already clicked on it or if it is no longer of interest to them. Or it could be that your message is no longer reaching that part of your target audience.
Can this be avoided? Not really.
The situation is slightly different in Google, where we expose ourselves to ads (at least those in the search engine). When I type in a phrase, I see an ad related to it. So to some extent I decide whether an ad will be displayed to me and I am prepared for the fact that content that is contextually related to my query will probably appear.
In the world of social media, on TikTok, LinkedIn, or Facebook, it’s exactly the same. Ads intrude on our devices and what we’re currently viewing. Similar to TV advertising, it’s much easier to become increasingly irritated.
The question is, how do you assess whether this is the reason your advertising campaign is failing?
What do we mean by this? That the recipients:
they click,
send inquiries via the contact page,
buy products.
As long as this is the case, and especially when the number of people interested is growing, the ad is displayed more and more often and is cheaper. However, if the target group stops engaging with the ad, it is gradually displayed less and less often, and we pay more and more for the displays that still appear.
What causes people to disengage?
One reason could be that no one likes seeing the same advert over and over again, for china rcs data example if they have already clicked on it or if it is no longer of interest to them. Or it could be that your message is no longer reaching that part of your target audience.
Can this be avoided? Not really.
The situation is slightly different in Google, where we expose ourselves to ads (at least those in the search engine). When I type in a phrase, I see an ad related to it. So to some extent I decide whether an ad will be displayed to me and I am prepared for the fact that content that is contextually related to my query will probably appear.
In the world of social media, on TikTok, LinkedIn, or Facebook, it’s exactly the same. Ads intrude on our devices and what we’re currently viewing. Similar to TV advertising, it’s much easier to become increasingly irritated.
The question is, how do you assess whether this is the reason your advertising campaign is failing?