First of all, I have to get something off my chest that is very important to me: In this article, I am writing about people in key positions who influence the sphere of influence of their company with their daily actions and their public statements, whether in a professional context or privately. In our highly digitalized age and with the possibilities of social media, this refers to digital experts and content professionals. In other words, those who use this sphere of influence very consciously and with great ease for themselves and for their company. These are the content professionals who, in my opinion, belong to the future!
I would like to expressly point out at this point that the use of an exclusively female or male formulation in the text in the sense of gender equality applies to all lovely creatures on this earth and does not represent discrimination against one gender. In the following text, I therefore use the term "decision-makers" as a synonym for the decision-maker and the decision-makers in the plural. This refers, for example, to female managing directors as well as supervisory board members, board members or a wide variety of opinion leaders with interface functions. For the sake of simplicity, I will predominantly use the terms "CEO" and "decision-maker" in the following text.
CEO's beam effect
Decision-makers set the direction for the entire company in their daily actions and with their vision. Decision-makers have a role model role in which they clearly present both their role in the company and their personal attitude. Courage, but also digital competence are necessary - the decision-maker's presence in digital channels is also part thailand phone number data of this (keyword: strong employer brand and addressing future employees). What's more: the decision-maker's presence, his social media activities and his digital behavior should go hand in hand with the company's digital strategy, employer brand strategy and content strategy in a very strong handshake . Here I see great potential for future successful CEOs and at the same time there are very large gaps in the real comparison with this target image - according to my observations, only a few decision-makers have so far understood that they have to be at the forefront of the external presentation of their company as the personified WHY.
Circle Effect of Company Strategies: The CEO's actions radiate out into the company's circle of influence and influence the entire business approach through clarity, unambiguous taking of a position and representation of the internal situation. A close handshake of the trend-setting strategies is required for successful implementation.
For me, there is a very clear connection between the CEO's positive role model role, the CEO's communication on social media, the company's overarching procedures or core strategies, and employer branding . I call it the Circle Effect of Company Strategies - this includes a broad potpourri from the company vision, which is communicated and lived by the CEO as a mission statement, to strategies relating to the employer brand and all corporate communication measures. In my opinion, a digital savvy person is a clever CEO who uses this charisma and uses it for his content in the interests of the company. If this effect is not used, the company is missing out on a lot of potential to become more visible to the public, among its own employees, and among the competition.