LINE Business Account Features
Posted: Wed Jan 29, 2025 9:38 am
Recently, an increasing number of companies are using LINE as a means of attracting customers and promoting sales, and there are many cases where BtoB is seeing steady results. In this article, we will explain in detail about LINE corporate accounts, how to create them, and introduce examples of BtoB use.
What is a LINE Corporate Account?
An account that conducts business marketing such as attracting customers and promoting sales on LINE is called a LINE corporate account. In order to directly approach customers, the commonly used communication tool LINE is used to increase its usefulness. Another advantage of LINE corporate accounts is that you can distribute images and videos and send stamps, just like regular LINE.
Furthermore, by using chat on LINE, you can communicate closely with customers, which is effective when inquiring about projects or checking progress.
How to start your own media to deepen communication with users
Checkpoints for BtoB owned media
In recent years, as IT advances , attention has been focused on web marketing, which allows companies to efficiently advertise and sell products and services to a large number of companies .
The LINE corporate account introduced in this article can be considered one such method.
Owned media is an excellent method in that
it is easy to change users' attitudes through content,
and you can accumulate know-how on your own website and turn it into an asset . Therefore, this document will introduce the basics of owned media and points to be aware of.
Differences between LINE corporate and personal accounts
As explained above, LINE corporate accounts are accounts that companies use on LINE to deepen collaboration with their customers and increase the effectiveness of BtoB marketing. So what is the difference between a LINE corporate account and a commonly used personal account? From here on, we will explain in detail the features and examples of each.
Corporate account
A corporate account is a LINE account that is easy to create and is used by stores and businesses. It can only be used by opening an official LINE account. A corporate LINE account can be used for B2B sales promotion, coupon distribution to increase delivery effectiveness, campaign applications, survey functions, etc. Using LINE for customer acquisition and sales promotion is more effective than other methods, so it is being used by many companies and stores these days.
Personal account
Anyone can open a personal account by simply downloading the app on a smartphone. With a personal account, you can use the services provided by LINE, chat with venezuela cell phone number list friends, and make free calls. A distinctive feature of the account is that it is fun to use, as you can send a wide variety of messages and stamps to each other in the chat.
By using a LINE corporate account, which is easy to create for your business, you can communicate smoothly with your customers and improve your BtoB marketing effectiveness. LINE corporate accounts are easy to create and have excellent functions, making them a convenient tool that can be used for business. Let's take a closer look at the functions of LINE corporate accounts.
Messaging feature
LINE corporate accounts have a messaging function, are easy to create, and have a wide range of functions. Below are some examples of the functions available for your reference.
・Send stamps
・Image attachment
・Text (up to 500 characters)
・Rich messages
・Rich video messages
・Coupon distribution
・Voice messages
・Send video
・Card type message
·research
LINE corporate accounts have a wide variety of ways to express themselves, just like regular LINE accounts, and can send videos, stamp coupons, etc. A distinctive feature of LINE messages is that they can achieve a higher open rate than email newsletters, etc.
Rich Message
Rich messages are a feature that, when a user clicks on an image banner, will take them to a website where they can be shown coupons to encourage them to take action. Rich video messages are a feature that adds video functionality to rich messages, and when a talk scene is opened, a video will automatically play, making it possible to take users to a website.
Filtering Messages
LINE Corporate Accounts have a filter function that allows you to categorize users by their location, age, and other attributes and cases. By using this function with LINE Corporate Accounts, you can filter messages by a wide range of genres. Below are some examples of filtering for your reference.
"sex"
Male/Female
"age"
14 years old or younger, 15 to 19 years old, 20 to 24 years old, 25 to 29 years old, 30 to 34 years old,
35-39 years old, 40-44 years old, 45-49 years old, 50 years old or older
"Friendship period"
6 days or less, 7-29 days, 30-89 days, 90-179 days, 180-364 days, 365 days or more
"OS"
iOS・Android・Windows Phone・Black Berry・Nokia・Firefox
"area"
All 47 prefectures, Hokkaido, Tohoku region, Kanto region, Koshinetsu, Hokuriku region, Tokai region, Kansai region, Chugoku region, Shikoku region, Kyushu, Okinawa region
What is a LINE Corporate Account?
An account that conducts business marketing such as attracting customers and promoting sales on LINE is called a LINE corporate account. In order to directly approach customers, the commonly used communication tool LINE is used to increase its usefulness. Another advantage of LINE corporate accounts is that you can distribute images and videos and send stamps, just like regular LINE.
Furthermore, by using chat on LINE, you can communicate closely with customers, which is effective when inquiring about projects or checking progress.
How to start your own media to deepen communication with users
Checkpoints for BtoB owned media
In recent years, as IT advances , attention has been focused on web marketing, which allows companies to efficiently advertise and sell products and services to a large number of companies .
The LINE corporate account introduced in this article can be considered one such method.
Owned media is an excellent method in that
it is easy to change users' attitudes through content,
and you can accumulate know-how on your own website and turn it into an asset . Therefore, this document will introduce the basics of owned media and points to be aware of.
Differences between LINE corporate and personal accounts
As explained above, LINE corporate accounts are accounts that companies use on LINE to deepen collaboration with their customers and increase the effectiveness of BtoB marketing. So what is the difference between a LINE corporate account and a commonly used personal account? From here on, we will explain in detail the features and examples of each.
Corporate account
A corporate account is a LINE account that is easy to create and is used by stores and businesses. It can only be used by opening an official LINE account. A corporate LINE account can be used for B2B sales promotion, coupon distribution to increase delivery effectiveness, campaign applications, survey functions, etc. Using LINE for customer acquisition and sales promotion is more effective than other methods, so it is being used by many companies and stores these days.
Personal account
Anyone can open a personal account by simply downloading the app on a smartphone. With a personal account, you can use the services provided by LINE, chat with venezuela cell phone number list friends, and make free calls. A distinctive feature of the account is that it is fun to use, as you can send a wide variety of messages and stamps to each other in the chat.
By using a LINE corporate account, which is easy to create for your business, you can communicate smoothly with your customers and improve your BtoB marketing effectiveness. LINE corporate accounts are easy to create and have excellent functions, making them a convenient tool that can be used for business. Let's take a closer look at the functions of LINE corporate accounts.
Messaging feature
LINE corporate accounts have a messaging function, are easy to create, and have a wide range of functions. Below are some examples of the functions available for your reference.
・Send stamps
・Image attachment
・Text (up to 500 characters)
・Rich messages
・Rich video messages
・Coupon distribution
・Voice messages
・Send video
・Card type message
·research
LINE corporate accounts have a wide variety of ways to express themselves, just like regular LINE accounts, and can send videos, stamp coupons, etc. A distinctive feature of LINE messages is that they can achieve a higher open rate than email newsletters, etc.
Rich Message
Rich messages are a feature that, when a user clicks on an image banner, will take them to a website where they can be shown coupons to encourage them to take action. Rich video messages are a feature that adds video functionality to rich messages, and when a talk scene is opened, a video will automatically play, making it possible to take users to a website.
Filtering Messages
LINE Corporate Accounts have a filter function that allows you to categorize users by their location, age, and other attributes and cases. By using this function with LINE Corporate Accounts, you can filter messages by a wide range of genres. Below are some examples of filtering for your reference.
"sex"
Male/Female
"age"
14 years old or younger, 15 to 19 years old, 20 to 24 years old, 25 to 29 years old, 30 to 34 years old,
35-39 years old, 40-44 years old, 45-49 years old, 50 years old or older
"Friendship period"
6 days or less, 7-29 days, 30-89 days, 90-179 days, 180-364 days, 365 days or more
"OS"
iOS・Android・Windows Phone・Black Berry・Nokia・Firefox
"area"
All 47 prefectures, Hokkaido, Tohoku region, Kanto region, Koshinetsu, Hokuriku region, Tokai region, Kansai region, Chugoku region, Shikoku region, Kyushu, Okinawa region