The important thing is to be able to deliver, not to measure results. Advantages Can be distributed at no extra cost You can narrow down the conditions for delivery You can insert your name, company name, etc. into the text. Disadvantages There is a daily delivery limit of 5,000 Even if the number of emails is less than 5,000, only 200 emails can be sent at a time, so the delivery process takes time. I can't see a list of people who have had delivery errors Method 2: Using Marketing Cloud Account Engagement (formerly Pardot) Marketing Cloud Account Engagement (formerly Pardot) is a well-known MA (marketing automation) tool provided by Salesforce.
com, and is equipped with functions such as web france telegram database tracking, form creation, and email delivery, which are necessary for full-scale marketing. In addition, since it is a tool provided by Salesforce, it is designed to be the most seamless among the many MA tools when it comes to integration with SFA. *There are many other MA tools that are integrated with Salesforce, such as Marketo and HubSpot, and it is an essential tool for those who want to realize full-scale marketing, not just email delivery.
Recommended for: Those who want to carry out full-scale marketing activities using MA Those who want to send complex emails such as scenario emails and AB testing Advantages Seamless integration with Salesforce In addition to regular emails, you can also perform AB testing, scenario emails, LP creation and scoring, making it possible to engage in full-scale B2B marketing. Disadvantages If you plan to use it only for email delivery, the cost may not be justified. Because it has high functionality, it may be difficult to get used to the operation.
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