Number of Fields to Fill Out
Posted: Wed Jan 29, 2025 6:58 am
ave you seen this chart before?
Number of fields
The conclusion is obvious: the fewer input fields, the higher the conversion. However, a high conversion rate does not guarantee success. Reducing the number of fields to fill out can lead to an influx of non-target audiences. So how do you find the golden mean? You've probably already guessed: you need to conduct a test.
Marketing Experiments conducted an interesting study, the belize phone number data object of which was a form on a hosting company's website. During the split test, the number of input fields was reduced from 20 (!) to 4.
To:
split test number of fields
After:
split test number of fields
Of course, such dramatic changes allowed to attract significantly more leads (the difference was 188.46%).
The problem is that along with the growth of the number of leads, their quality may decrease. A lead form of impressive size serves as a kind of filter through which only those users who are really interested in your offer pass.
By using a short form, you increase your conversion rate, but you also risk getting an influx of people signing up “just for fun.”
Number of fields
The conclusion is obvious: the fewer input fields, the higher the conversion. However, a high conversion rate does not guarantee success. Reducing the number of fields to fill out can lead to an influx of non-target audiences. So how do you find the golden mean? You've probably already guessed: you need to conduct a test.
Marketing Experiments conducted an interesting study, the belize phone number data object of which was a form on a hosting company's website. During the split test, the number of input fields was reduced from 20 (!) to 4.
To:
split test number of fields
After:
split test number of fields
Of course, such dramatic changes allowed to attract significantly more leads (the difference was 188.46%).
The problem is that along with the growth of the number of leads, their quality may decrease. A lead form of impressive size serves as a kind of filter through which only those users who are really interested in your offer pass.
By using a short form, you increase your conversion rate, but you also risk getting an influx of people signing up “just for fun.”