One of the biggest mistakes a B2B marketer can make is assuming that their lead generation campaign is producing the best possible results.
Today we invite you to familiarize yourself with a list of the most common lead generation mistakes in the B2B sector, based on which you can optimize your lead generation strategy.
Design Mistakes
The page mentioned above is a landing page designed to uk phone number data collect contact information (i.e. convert visitors into leads): this could be a page for registering for a webinar, downloading an e-book, or signing up for a trial period of a cloud service.
So, what mistakes do you see on landing pages for collecting leads?
1. One landing page or no landing page
Many B2B marketers still don’t use landing pages — they direct traffic from all sources to a corporate resource, thereby killing conversion.
The landing page is designed to attract visitors to perform a certain action, therefore it is an indispensable tool for generating new applications. In addition, a dedicated landing page should be created for each traffic channel: for example, it is advisable to direct traffic from Facebook to a fan page on the same network, and from contextual advertising to a landing page relevant to the content of the ad. This approach is called segmentation and is a kind of standard in the field of Internet marketing today.