Even if your design layout, headline, and offer are perfect, you may still be losing a significant portion of potential customers simply because the target action expected from visitors is not enticing enough. Your request triggers a stream of unconscious thoughts and fears: “Why do they need my email? Is it a scam? Is it safe to share contact information?”
Everything happens in a matter of seconds, but our brain has enough time to recognize the possibility of a threat and decide to leave the landing page.
In this post, we'll share a technique from Ryan Levesque, bestselling colombia phone number data author of Ask, that should help you overcome the process described above, but first, let's look at the science behind it.
50 Ways to Seduce Visitors on Your Landing Page
Big steps and small steps
Surely everyone has heard the story about the frog in boiling water.
If you put a frog in a pot of cold water and then slowly start to increase the temperature, the frog will not immediately realize the threat, since the process occurs gradually, and by the time it realizes, the water will already be boiling, and it will be too late for the poor animal to save itself.
Every human being has a survival instinct that ensures the survival of our species. One of the most powerful mechanisms is the “fight or flight response,” triggered by a region of the brain called the amygdala. But like a frog in boiling water, humans can block this response if change occurs gradually, step by step.
A book that describes in detail the process of achieving big changes in life, based on the psychology of small steps - "The Kaizen Way" by Robert Maurer (One Small Step Can Change Your Life: The Kaizen Way by Robert Maurer).