How to research keywords and topics to write about
Posted: Wed Jan 29, 2025 5:10 am
Want to know how to research keywords and find relevant topics to write about on your website? Here's how to always have something to write about!
Searching for keywords is always the best way to find topics to write about, but just having search tools at your disposal is not enough to find truly relevant topics.
After all, there’s no point in having a tool if you don’t know how to use it properly.
And let’s be honest: if you’re out of topics, it’s not latvia number dataset you’re “lack of inspiration.” After all, content marketing isn’t about creativity, it’s about research and study .
With the tips below, I hope you have an almost endless supply of topics to write about on your blog.
Let's go?!
drawing of a light bulb with crumpled paper; in front, the text Searching Keywords
Index
What to write about?
How to choose a topic to write a text?
How to find relevant keywords and topics?
Free alternative: Google custom searches
1. Type a keyword from your niche into the search bar
2. Use prepositions or start a question to complete the search
3. Explore the alphabet
4. Put an asterisk in the search
Paid alternative: Semrush review
Ask your questions
Receive posts in your email
What to write about?
If you write content for a niche, you've probably worried about one day running out of things to write about.
After all, at some point the matter ends.
But fortunately, things are simpler on the internet: almost everyone uses Google every day to resolve doubts about a subject.
Keep in mind!
Did you know that choosing the wrong hosting can reduce your Google score, cause slowness and even leave your website vulnerable to hacks and viruses?
Click here and find out more !
And that’s where the rainbow ends for those who work in content production.
What I mean is: the best way to find a topic to write about is to know what kind of questions your audience is having today .
And this works both for those who work with content to attract customers to a company and for those who live off clicks on ads on a blog or website, since the main intention is to increase website traffic .
How to choose a topic to write a text?
The answer to this question is a little complicated because it depends on a few factors that need to be solid in your planning before you even start thinking about a topic to write about.
Therefore, I recommend following the following order:
Be interested in your niche : This is very basic, because it will help you think like someone who is interested in your content – which makes it easier to identify opportunities and write about them;
Know your audience: After all, if you write for an audience, the only way your content will make sense is if you know what that audience is looking to find when they search for your niche;
Know your competitors: Knowing who the main content producers in the niche are contributes greatly to the two previous items, as they are consolidated sites in the area – and you want to surpass them;
Research long-tail keywords: This would be the only answer needed for the question above, but it would also be completely vague without the previous items. After all, without being interested in the subject and without knowing the market, you wouldn't know where to start researching – nor would you know how to filter what would be really relevant.
How to find relevant keywords and topics?
With a quick Google search you will always find the same answer: Google Trends to find popular topics at the moment and Google Keyword Planner for keyword suggestions.
But these tools only do the basics: you find main keywords, which are often even generic.
There are two problems in this case.
First of all, these keywords usually have a huge amount of competition. Furthermore, they are extremely broad (or, as I said above, generic).
Secondly, they are limited because they are not long-tail keywords. In other words, they are not specific keyword phrases that hit the nail on the head with what your audience is searching for.
Searching for keywords is always the best way to find topics to write about, but just having search tools at your disposal is not enough to find truly relevant topics.
After all, there’s no point in having a tool if you don’t know how to use it properly.
And let’s be honest: if you’re out of topics, it’s not latvia number dataset you’re “lack of inspiration.” After all, content marketing isn’t about creativity, it’s about research and study .
With the tips below, I hope you have an almost endless supply of topics to write about on your blog.
Let's go?!
drawing of a light bulb with crumpled paper; in front, the text Searching Keywords
Index
What to write about?
How to choose a topic to write a text?
How to find relevant keywords and topics?
Free alternative: Google custom searches
1. Type a keyword from your niche into the search bar
2. Use prepositions or start a question to complete the search
3. Explore the alphabet
4. Put an asterisk in the search
Paid alternative: Semrush review
Ask your questions
Receive posts in your email
What to write about?
If you write content for a niche, you've probably worried about one day running out of things to write about.
After all, at some point the matter ends.
But fortunately, things are simpler on the internet: almost everyone uses Google every day to resolve doubts about a subject.
Keep in mind!
Did you know that choosing the wrong hosting can reduce your Google score, cause slowness and even leave your website vulnerable to hacks and viruses?
Click here and find out more !
And that’s where the rainbow ends for those who work in content production.
What I mean is: the best way to find a topic to write about is to know what kind of questions your audience is having today .
And this works both for those who work with content to attract customers to a company and for those who live off clicks on ads on a blog or website, since the main intention is to increase website traffic .
How to choose a topic to write a text?
The answer to this question is a little complicated because it depends on a few factors that need to be solid in your planning before you even start thinking about a topic to write about.
Therefore, I recommend following the following order:
Be interested in your niche : This is very basic, because it will help you think like someone who is interested in your content – which makes it easier to identify opportunities and write about them;
Know your audience: After all, if you write for an audience, the only way your content will make sense is if you know what that audience is looking to find when they search for your niche;
Know your competitors: Knowing who the main content producers in the niche are contributes greatly to the two previous items, as they are consolidated sites in the area – and you want to surpass them;
Research long-tail keywords: This would be the only answer needed for the question above, but it would also be completely vague without the previous items. After all, without being interested in the subject and without knowing the market, you wouldn't know where to start researching – nor would you know how to filter what would be really relevant.
How to find relevant keywords and topics?
With a quick Google search you will always find the same answer: Google Trends to find popular topics at the moment and Google Keyword Planner for keyword suggestions.
But these tools only do the basics: you find main keywords, which are often even generic.
There are two problems in this case.
First of all, these keywords usually have a huge amount of competition. Furthermore, they are extremely broad (or, as I said above, generic).
Secondly, they are limited because they are not long-tail keywords. In other words, they are not specific keyword phrases that hit the nail on the head with what your audience is searching for.