When sending subscription email newsletters to customers

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It would be a waste to end up just managing reservations despite having customer information. By introducing a CRM system like our "Synergy!" introduced here, you can properly utilize customer information and implement a flexible approach as follows: The survey results will be collated and new dishes that were most requested will be added to the menu. Plan limited packages for hotel guests who use the hotel a certain number of times and announce them via email or LINE Offer a special rate to guests celebrating their birthdays By introducing "Synergy!", you can collect and manage the customer data mentioned above and implement measures all in one place.


If you are involved in digital marketing , you may have singapore telegram database recently heard the keyword " CDP (Customer Data Platform) " more and more often . In this article, we will explain what CDP can do, its benefits, and its basic functions. What is CDP? Benefits of Introducing CDP What kind of system is CDP? Basic Concept of the System CDP has three basic functions summary Solving data silos with CDP and CRM! Improving customer experience How to use scattered customer information in marketing? Solve it with CDP x CRM! This is a recommended resource for those who want to integrate and utilize customer information.


A thorough explanation of how to combine CDP and CRM to solve the problem! Download PDF What is CDP? Our marketing glossary page introduces it as follows: CDP stands for Customer Data Platform, a system that collects and combines customer data using actual individuals as keys. The data handled includes not only attribute information such as name and date of birth, online information such as online behavior history, but also offline data such as purchase information and location information at physical stores, and data obtained from IoT-enabled products.