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For more information on Decile Analysis, please see this article. What is "decile analysis"? What is "decile analysis"? MRFI analysis MRFI analysis is an analytical method that adds items to the RFM analysis. By adding which products were purchased and analyzing with four indices, it becomes easier to understand customer needs in more detail. For example, if you find that more customers who purchased product B than product A out of all good customers with similar RFM indices purchased product B, you can determine that good customers tend to choose product B.


RFMC Analysis RFMC analysis is an analytical method that guatemala telegram database adds category as an indicator to RFM analysis. By dividing products into categories and analyzing them, it becomes easier to understand the trends in customer preferences and expectations for your products. This will make it easier to approach customers according to their needs, and will also make it clearer which product categories you should focus on in the future. RFM-D analysis RFM-D analysis is an analytical method that adds area information (D: Distance) to the RFM analysis.


By taking into account the distance between the customer's residential area and the store, etc., it is useful for taking measures to increase the repeat rate of customers living nearby and to prevent customers living long distances from leaving. Among good customers with similar RFM, those who travel a long distance to make a purchase can be judged to have a strong attachment to the product or brand. Conversely, customers who travel a short distance and make frequent purchases do not necessarily value the superiority of the product itself.