The difference between landing page and website design
Posted: Tue Jan 28, 2025 11:19 am
Before we dive in, let’s clarify the difference between landing page and website design.
Landing pages and websites have fundamentally different purposes, and the behavior of users (potential customers) is also very different. This will also be the basis for incorporating it into your design, so it's worth being aware of.
Landing Page (Single Page)
Purpose: To encourage users (potential customers) to take some kind of action, such as using a service or purchasing a product. To prevent users from leaving the site by not directing president email database them to other pages.
Difference in design: Provide information that makes users (potential customers) want to take action and get them to do so. The key is to provide interesting information and a design that keeps users interested so they don't abandon the site midway.
Websites (sites consisting of multiple pages, such as official websites)
Objective: To guide various types of users who visit the site to various pages within the site, and to let them know about the company itself and its services.
Design Differences: Use internal links (navigation menu, sidebar, site map, etc.) to make every page on the site easy to access. Consistent design across the site, including headings, layout, colors, and fonts, emphasizes safety, reliability, and brand.
We have also written a separate article on how to attract customers online.
It provides a detailed explanation, so if you want to know more about web marketing, please take a look here.
Web marketing
[Updated 2023] Introducing the methods and types of web marketing, both free and paid!
By reading this article, you will learn the best way to attract customers through the web and actually increase your sales.
7 Tips for Minimum Design Expression
Now, let's get started by talking about the design tips you need to know in order to stand out from your competitors and close the deal.
This will also be helpful in thinking about the structure in advance, so if you're new to landing pages, try reading this article as you go about creating one.
① Focus on the first view
① Focus on the first view
The first impression is the first thing that all users (potential customers) see when they visit a landing page. It is the first hurdle that determines whether they will read the rest of the content or leave.
Catchphrase...A simple design that communicates directly to users.
Main visual: an image that makes the persona feel that the image is relevant to them.
Authoritativeness: Wording that shows you can trust your brand at a glance (such as No. 1 in customer satisfaction) and eye-catching design.
Take the time to carefully consider what wording, images, and illustrations you can use for each part, including other parts, to attract the interest of your persona (target).
② Make your writing more striking and memorable
② Make your writing more striking and memorable
Users (potential customers) who visit a landing page are unlikely to read all the text on the page. Also, if the text is long or monotonous, they will get bored and leave halfway through.
In order to make the content memorable to users (potential customers), it is important to make the sentences you want users to read the most into headings, add emphasis lines, and change the font size to add contrast.
3) Use graphs and figures to make it easier to understand
3) Use graphs and figures to make it easier to understand
For texts and content that involve numbers, we recommend using graphs such as pie charts and bar graphs. Not only does the graph make the information easier to understand, it also helps prevent mistakes such as "being buried in the design or long text, being skipped over, and not showing authority..."
Landing pages and websites have fundamentally different purposes, and the behavior of users (potential customers) is also very different. This will also be the basis for incorporating it into your design, so it's worth being aware of.
Landing Page (Single Page)
Purpose: To encourage users (potential customers) to take some kind of action, such as using a service or purchasing a product. To prevent users from leaving the site by not directing president email database them to other pages.
Difference in design: Provide information that makes users (potential customers) want to take action and get them to do so. The key is to provide interesting information and a design that keeps users interested so they don't abandon the site midway.
Websites (sites consisting of multiple pages, such as official websites)
Objective: To guide various types of users who visit the site to various pages within the site, and to let them know about the company itself and its services.
Design Differences: Use internal links (navigation menu, sidebar, site map, etc.) to make every page on the site easy to access. Consistent design across the site, including headings, layout, colors, and fonts, emphasizes safety, reliability, and brand.
We have also written a separate article on how to attract customers online.
It provides a detailed explanation, so if you want to know more about web marketing, please take a look here.
Web marketing
[Updated 2023] Introducing the methods and types of web marketing, both free and paid!
By reading this article, you will learn the best way to attract customers through the web and actually increase your sales.
7 Tips for Minimum Design Expression
Now, let's get started by talking about the design tips you need to know in order to stand out from your competitors and close the deal.
This will also be helpful in thinking about the structure in advance, so if you're new to landing pages, try reading this article as you go about creating one.
① Focus on the first view
① Focus on the first view
The first impression is the first thing that all users (potential customers) see when they visit a landing page. It is the first hurdle that determines whether they will read the rest of the content or leave.
Catchphrase...A simple design that communicates directly to users.
Main visual: an image that makes the persona feel that the image is relevant to them.
Authoritativeness: Wording that shows you can trust your brand at a glance (such as No. 1 in customer satisfaction) and eye-catching design.
Take the time to carefully consider what wording, images, and illustrations you can use for each part, including other parts, to attract the interest of your persona (target).
② Make your writing more striking and memorable
② Make your writing more striking and memorable
Users (potential customers) who visit a landing page are unlikely to read all the text on the page. Also, if the text is long or monotonous, they will get bored and leave halfway through.
In order to make the content memorable to users (potential customers), it is important to make the sentences you want users to read the most into headings, add emphasis lines, and change the font size to add contrast.
3) Use graphs and figures to make it easier to understand
3) Use graphs and figures to make it easier to understand
For texts and content that involve numbers, we recommend using graphs such as pie charts and bar graphs. Not only does the graph make the information easier to understand, it also helps prevent mistakes such as "being buried in the design or long text, being skipped over, and not showing authority..."