And that is important so that users are shown the best pages for them as hits in the search results pages.
Posted: Tue Jan 28, 2025 7:14 am
In the Google Webmaster Hangout on February 7, John Müller reiterated that internal linking on a website is important so that Google can better understand the context of each page.
The clearer the hierarchy of a website, the easier it is for Google to classify the importance of each page.
The number of clicks needed to reach a subpage also plays a role. He cited an example of a website he saw recently.
There, every subpage was linked to every other. Due to the lack of a clear link structure, Google had difficulty determining the relevance of the individual subpages.
In cases like this, each of the subpages is rated with the rcs data qatar same relevance. He advised that the subpages that have a special meaning on the website and that you want to highlight in search should be linked particularly prominently within the website (e.
g. directly from the homepage as the main topic, editor's note) . When asked whether links from the XML sitemap made sense at this point, Müller replied that the context of the pages among each other could not be determined from this.
An XML sitemap is only used to transmit new and changed URLs to search engines. Conclusion: Some things do not change The statements from the Google Webmaster Hangout are not new, but they clearly show that some things in the area of SEO do not change.
This includes the link structure, which is used by the algorithms of the major search engines to determine the relevance of the individual pages of a website.
A clean page hierarchy and sensibly placed internal links are also crucial in 2020. Both make it easier for the algorithms to better classify the relevance of the individual subpages.
The clearer the hierarchy of a website, the easier it is for Google to classify the importance of each page.
The number of clicks needed to reach a subpage also plays a role. He cited an example of a website he saw recently.
There, every subpage was linked to every other. Due to the lack of a clear link structure, Google had difficulty determining the relevance of the individual subpages.
In cases like this, each of the subpages is rated with the rcs data qatar same relevance. He advised that the subpages that have a special meaning on the website and that you want to highlight in search should be linked particularly prominently within the website (e.
g. directly from the homepage as the main topic, editor's note) . When asked whether links from the XML sitemap made sense at this point, Müller replied that the context of the pages among each other could not be determined from this.
An XML sitemap is only used to transmit new and changed URLs to search engines. Conclusion: Some things do not change The statements from the Google Webmaster Hangout are not new, but they clearly show that some things in the area of SEO do not change.
This includes the link structure, which is used by the algorithms of the major search engines to determine the relevance of the individual pages of a website.
A clean page hierarchy and sensibly placed internal links are also crucial in 2020. Both make it easier for the algorithms to better classify the relevance of the individual subpages.