What are the current challenges construction companies face in attracting customers?
Posted: Tue Jan 28, 2025 7:02 am
Nowadays, it is said that it is difficult for construction companies to attract customers both offline and online.
The challenges that construction companies face in attracting customers are:
A shortage of marketers
Not being able to reach out to the younger generation
Lack of branding
Not making good use of web advertising
A shortage of marketers
A major reason why construction companies find it difficult to attract customers is the lack of marketing staff.
There are two reasons for this:
The structure makes it difficult for marketers to feel the need for them
Using the same methods to attract customers hospital mailing address list as other industries is unlikely to lead to results
The structure makes it difficult for marketers to feel the need for them
As a structure that marketers are unlikely to feel the need for,
The role of a construction company tends to be focused on "building a house."
A construction company can function with at least the following positions:
carpenter
sales
president
As a result, securing personnel to handle public relations and marketing tends to be the last thing considered, and the reality is that there are many construction companies that do not put much effort into this area.
Using the same methods to attract customers as other industries is unlikely to lead to results
The main methods for construction companies to attract customers are still through newspaper inserts, direct mail, and door-to-door sales.
However, nowadays, when searching for a home, most people use the Internet to obtain information such as word of mouth and judge the quality of a construction company, making it difficult to close a deal through direct sales.
Furthermore, even if you do manage to start attracting customers via the web, you will likely get lost among your competitors and will rarely receive any direct inquiries.
As a result, most construction companies tend to feel that although they have implemented marketing strategies, they have not ultimately achieved results.
Not being able to reach out to the younger generation
Until now, construction companies' main method of attracting customers was through inserts in flyers and referrals from local real estate companies, and they were able to receive a sufficient number of orders without having to engage in active sales activities.
However, as we live in an information-based society, young people in particular tend to get information from the Internet rather than from local referrals, making traditional methods of attracting customers less effective.
Lack of branding
Branding is very important for a construction company.
The reason is that when building a house, the product, location, and cost have not yet been decided, so the customer's criterion for choosing a construction company is basically the company.
This is what makes us different from other parts of the real estate industry.
For example, sales agents and brokerage companies have actual properties and pre-determined plans for things like rental housing, pre-built homes, and newly constructed apartments, but construction companies that actually build homes often do not have these things decided.
Therefore, customers who hire a construction company will choose a company based on the company's image, and it is the construction company that is required to have corporate branding and the ability to attract customers.
The challenges that construction companies face in attracting customers are:
A shortage of marketers
Not being able to reach out to the younger generation
Lack of branding
Not making good use of web advertising
A shortage of marketers
A major reason why construction companies find it difficult to attract customers is the lack of marketing staff.
There are two reasons for this:
The structure makes it difficult for marketers to feel the need for them
Using the same methods to attract customers hospital mailing address list as other industries is unlikely to lead to results
The structure makes it difficult for marketers to feel the need for them
As a structure that marketers are unlikely to feel the need for,
The role of a construction company tends to be focused on "building a house."
A construction company can function with at least the following positions:
carpenter
sales
president
As a result, securing personnel to handle public relations and marketing tends to be the last thing considered, and the reality is that there are many construction companies that do not put much effort into this area.
Using the same methods to attract customers as other industries is unlikely to lead to results
The main methods for construction companies to attract customers are still through newspaper inserts, direct mail, and door-to-door sales.
However, nowadays, when searching for a home, most people use the Internet to obtain information such as word of mouth and judge the quality of a construction company, making it difficult to close a deal through direct sales.
Furthermore, even if you do manage to start attracting customers via the web, you will likely get lost among your competitors and will rarely receive any direct inquiries.
As a result, most construction companies tend to feel that although they have implemented marketing strategies, they have not ultimately achieved results.
Not being able to reach out to the younger generation
Until now, construction companies' main method of attracting customers was through inserts in flyers and referrals from local real estate companies, and they were able to receive a sufficient number of orders without having to engage in active sales activities.
However, as we live in an information-based society, young people in particular tend to get information from the Internet rather than from local referrals, making traditional methods of attracting customers less effective.
Lack of branding
Branding is very important for a construction company.
The reason is that when building a house, the product, location, and cost have not yet been decided, so the customer's criterion for choosing a construction company is basically the company.
This is what makes us different from other parts of the real estate industry.
For example, sales agents and brokerage companies have actual properties and pre-determined plans for things like rental housing, pre-built homes, and newly constructed apartments, but construction companies that actually build homes often do not have these things decided.
Therefore, customers who hire a construction company will choose a company based on the company's image, and it is the construction company that is required to have corporate branding and the ability to attract customers.