Rules for email newsletters for event promotion
Posted: Tue Jan 28, 2025 6:59 am
Prepare all letter templates in advance. First, divide your database users into two segments: new visitors and those who have already attended your events. Each group requires an individual approach.
For example, those who are planning to come to your event for the first time are still hesitant. Such people need to be convinced that their positive decision is correct. And those pharmacy database who have experience of attending your events, remind them how interesting they were, and also offer to leave feedback with their impressions of the event. And for each of these groups, you need to create separate letter templates.
Rules for email newsletters for event promotion
Work with mailings can be divided into several stages:
Stage 1: Before the event
The more the ticket costs, the more seriously and actively you need to “warm up” the audience.
Preliminary work includes the following steps :
Preparing templates for welcome letters and registration confirmations.
Create warm-up messages. It is necessary to prepare a whole series of messages with useful materials, for example, more detailed information about the speakers, educational thematic content, a test.
Prepare a list of speakers, sponsors and partners who can spread information about the event among their audience and client base.
Prepare reminder letters about the event. You will send them either the day before the event or on the date of the event. In such letters, you can once again indicate your contact information and directions, and also remind the event program.
Stage 2: During the event
If your event will last for several days, then during the event it is also necessary to send out a mailing list. In it you can summarize the past events and announce future events from the event program, as well as remind about important information.
Announcement of events
Stage 3: After the event
Thanking visitors for participating in the event is good manners. In a thank-you letter, you can include promo codes for discounts on future events or tell about special offers from partners and sponsors. If you wanted to sell the recording of the event later, then in the same mailing remind them of the benefits of the recorded information and offer to purchase the material.
Also add that you value your relationship with your audience and will stay in touch. It is better not to send this format of letter too often, so that customers do not consider them spam.
For example, those who are planning to come to your event for the first time are still hesitant. Such people need to be convinced that their positive decision is correct. And those pharmacy database who have experience of attending your events, remind them how interesting they were, and also offer to leave feedback with their impressions of the event. And for each of these groups, you need to create separate letter templates.
Rules for email newsletters for event promotion
Work with mailings can be divided into several stages:
Stage 1: Before the event
The more the ticket costs, the more seriously and actively you need to “warm up” the audience.
Preliminary work includes the following steps :
Preparing templates for welcome letters and registration confirmations.
Create warm-up messages. It is necessary to prepare a whole series of messages with useful materials, for example, more detailed information about the speakers, educational thematic content, a test.
Prepare a list of speakers, sponsors and partners who can spread information about the event among their audience and client base.
Prepare reminder letters about the event. You will send them either the day before the event or on the date of the event. In such letters, you can once again indicate your contact information and directions, and also remind the event program.
Stage 2: During the event
If your event will last for several days, then during the event it is also necessary to send out a mailing list. In it you can summarize the past events and announce future events from the event program, as well as remind about important information.
Announcement of events
Stage 3: After the event
Thanking visitors for participating in the event is good manners. In a thank-you letter, you can include promo codes for discounts on future events or tell about special offers from partners and sponsors. If you wanted to sell the recording of the event later, then in the same mailing remind them of the benefits of the recorded information and offer to purchase the material.
Also add that you value your relationship with your audience and will stay in touch. It is better not to send this format of letter too often, so that customers do not consider them spam.