Video in performance campaigns

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Videos are suitable for use in campaigns aimed at increasing sales or other results that can be accurately measured. The display will take place in the advertising section of Yandex for users with formed demand. The video is shown as OutStream and InStream. Money is debited from the balance with each click on the ad.

Publications with videos can be used in two types of performance campaigns: text and image messages and advertising in mobile applications.

For more fine-tuning, you can create a separate medical mail list video campaign. You can also add several ads to a previously created campaign.

Format features:

video duration – 5–60 seconds;

you can insert a title, text, CTA button;

a display is counted provided that at least two seconds of video are watched and the player window is expanded to at least 50% of the screen area;

text and graphic messages and video additions do not compete with video ads in the auction; both formats can be used, or either of them separately;

When playing a publication on YAN in the InPage block, the sound is played immediately after hovering the mouse over the video window.

The built-in Yandex designer will help you create an effective creative. You can not only upload your own videos, but also use templates. You can also include a title, text, buttons, and choose the colors of the captions in the video.

The following options are available for customizing the display of video ads on the Internet:

Keywords that determine the choice of advertising platform for display.

Target groups of users (for example, those who created an order but did not complete the form).

Geotargeting.

Time targeting.

Short-term interests. The video can be shown to those users who are interested in the product at the current moment.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Video advertising "VKontakte"
According to VK statistics, more than 25% of advertisements placed on this social network contain videos. Campaigns are created through the advertising account or myTarget. Payment can be debited for impressions or clicks, automatic price management is also available.

Videos must be only in the formats used for the VK news feed, namely:

universal post;

post with a button;

website advertising;

promotion in clips and stories;

advertising of the user's personal page;

promotion of VK applications.

All these formats can be displayed without problems both on a computer screen and on displays of various mobile devices.

Video advertising "VKontakte"

The type of advertising should be selected taking into account the objectives of the campaign. In particular, if after viewing the content the user must go to a page or click on a link, you should use a post with a button.

Stories can include no more than three videos. Each of them must be vertically oriented and have an aspect ratio of 9:16, duration - no more than 25 seconds, volume - up to 10 MB. This type of advertising is better suited for expanding the audience reach. A website or VK publications can be used for the landing page. Payment method - CRM.

Clips can include one video of 2–60 seconds in length, sound is required. The maximum file size is 2 GB. A video description of no more than 200 characters is allowed, as well as hashtags.

For videos, you can use stories from VK, YouTube, Rutube, and other hostings. If the video is uploaded to the VK player, it will play automatically.

To get the most out of your campaign, you can track video view statistics.