For example, a study by the technology company Contently highlights that 73% of marketers identify Brand Awareness as the main objective of their content marketing. However, 90% have doubts that the metrics they use are really measuring the desired results.
According to Avinash Kaushik, an expert in digital marketing, “metrics help you understand what you are doing against your objectives.”
Therefore, identifying which KPIs you should measure (and, indeed, are measurable) in your marketing strategy is essential for business growth. Among the main marketing KPIs , sales revenue, cost per lead, return on investment (ROI) in Inbound Marketing or conversion rate optimization (CRO), among others, stand out.
Constant monitoring and analysis of results
William Thomson Kelvin (Lord Kelvin), British physicist and mathematician (1824-1907), already said it: “What is not measured, cannot be improved”. The same thing happens in the world of digital marketing. Every month, it is necessary to monitor, follow and control everything that happens in our business thanks to a balanced scorecard .
Marketing actions depend on KPI metrics . If we are not managing to reach them, that means that we have to rethink the strategy or establish other types of actions.
In terms of measurement tools, some examples are Google Analytics or Webtrends . To measure your SEO strategy, a good tool is SEMrush . And, if you want to study your competitors, one option is Alexa .
Considering the rapid growth in the volume of data, it is important that we have a data scientist profile .
This professional must be able to identify business challenges, problems that may arise, analyse the different sources of data available and define the guidelines to follow for business growth (or to solve a problem that may have arisen).
The main obsession of marketing managers, therefore, when south-korea phone number data monitoring metrics and carrying out data-driven marketing must be ROI.
Implementation of improvements
Constant monitoring of data analysis is what will lead us to make decisions and implement improvements.
According to a study by the consulting firm Ernst & Young, leaders who use data-driven decision making improve their strategic and operational information. “Our experience shows that having a driver-based approach tends to facilitate better alignment of key goals across the company.”
To ensure that your efforts in data measurement and analysis translate into efficient results in your marketing strategy, it is important to have a strategic partner . At We Are Marketing we work with Marketing Automation and growth solutions to help our clients grow.
Our data-driven solutions and the union of synergies with our team working with yours for a common goal will help you achieve great results.