Optimizing a Video Description
Posted: Tue Jan 28, 2025 4:39 am
Descriptions are also important for positioning on YouTube: they provide precise information to help users find our videos in search results and understand what they are going to watch.
Here are some helpful tips:
describe the video with natural language , without keyword stuffing;
the most important keywords go at the beginning of the description;
YouTube confirms that the first 3 lines of the description are the only ones growth of the overseas chinese in canada immediately visible to the user under the video. This is why it is essential to insert the only link we have available here;
For this first part, it is best to stay within 45 words , i.e. 256 characters maximum: it is therefore better to insert the link as a short-link, to save space;
Instead, the maximum character limit for the entire description is very high, around 5000 characters : you need to structure the description as if it were divided into two parts: the immediately visible incipit (with link) and then a more in-depth analysis that can only be seen when clicking.
How to optimize a video description on YouTube
Optimizing Video Thumbnails
Thumbnails are a third, essential tag on YouTube, which uses sight rather than words, as is appropriate on a video platform.
The thumbnail is a snapshot, a frame that summarizes the content , a real business card of your channel and/or your video on YouTube. Customizing it as best as possible - as a subject and as dimensions - helps in terms of CTR, that is, it helps to push users to click on our content
Here are some helpful tips:
describe the video with natural language , without keyword stuffing;
the most important keywords go at the beginning of the description;
YouTube confirms that the first 3 lines of the description are the only ones growth of the overseas chinese in canada immediately visible to the user under the video. This is why it is essential to insert the only link we have available here;
For this first part, it is best to stay within 45 words , i.e. 256 characters maximum: it is therefore better to insert the link as a short-link, to save space;
Instead, the maximum character limit for the entire description is very high, around 5000 characters : you need to structure the description as if it were divided into two parts: the immediately visible incipit (with link) and then a more in-depth analysis that can only be seen when clicking.
How to optimize a video description on YouTube
Optimizing Video Thumbnails
Thumbnails are a third, essential tag on YouTube, which uses sight rather than words, as is appropriate on a video platform.
The thumbnail is a snapshot, a frame that summarizes the content , a real business card of your channel and/or your video on YouTube. Customizing it as best as possible - as a subject and as dimensions - helps in terms of CTR, that is, it helps to push users to click on our content