Pinterest statistics analysis
Don't expect results to come quickly. Start by posting pins for at least 2-3 weeks and only then start analyzing the results. If you look at statistics and make assumptions a couple of days after the start, you will accumulate little information and the risk of error will be high.
Pinterest has built-in promotion analysis. No need to use separate services. The following data is available in the Analytics category:
the number of impressions latvia email list of your pins, the number of users and audience engagement;
the most popular boards with the number of impressions, engagements, saves, approaches, and clicks on links;
most popular images with type, traffic source and number of views;
Statistical data can be grouped by categories: source, user devices, types of pins themselves, and other parameters.
Your job is to see which images have the most views and the most reach, and try to achieve the same results. To do this, you can design images in the same colors, use similar keywords. You also need to evaluate which images get the most clicks on the link, so that you can publish similarly effective pins later.
The more time you spend collecting and analyzing statistics, the better your results will be. Remember: it is very important to constantly upload new images or video content based on the interests of your users.
10 Tips for Pinterest Marketing
Create a content plan, think through your posts and the sequence of their publication . Do not forget that an effective content strategy is half the success of your pins. Choose the optimal time for posting and do not forget about quality content.
Optimize images and use relevant images. Make sure your pins are logically related to your content. For example, a photo of a tourist spot would probably not be appropriate for a barbershop account.
Create a small PR campaign on other social networks and tell your followers that you are now on Pinterest . Focus on your quality content and invite your audience to follow you.
Apply your corporate style. Use your brand logo in your Pinterest account. This social network has an “About Me” section where you can briefly tell about yourself and your interests. It’s something like the “Bio” section on Twitter. You can link your profile to Twitter and Facebook*, it won’t be superfluous.
Add tags to search for keyword results . You can use hashtags to highlight keywords in the description of your Pins. For example, if you want to be found for interior design, use #interiordesign in the description. This will help you increase your number of followers. The more followers you have, the more effective the post is.
Mention other users in the comments or description of your Pin to get their attention . Pinterest uses the same mentioning system as Twitter and Facebook*. You just need to type the @ symbol before entering someone else's name.
Add video . Pinterest allows you to pin videos from YouTube, Dailymotion, Vimeo. Try other types of visual content.
Consider seasonality. Change the position of your album based on the season. Traffic can change depending on holidays and seasonal events. Boards can be repeated every year and do not need to be deleted.
Use the mobile app for Pinterest. If you haven't downloaded it yet, download it from iTunes or Google Play. There are a lot of mobile gadget users, just like PCs, so the mobile app will come in handy.
Add a Pin It button to your images. You will definitely get some referral traffic from Pinterest if your image is accompanied by such a button. Adding it is not difficult. Everything is described in detail in the Pinterest settings.