what stage of the marketing funnel your target audience

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This way, you'll know what types of media content match their interests and where to focus your efforts to increase conversion.
Useful material:
Adaptive Marketing as a Key to Sustainable Development in B2B
Setting clear goals and KPIs as a step towards successful media planning
Before you begin planning your media campaign, setting specific, measurable goals will help you stay on track and identify the content formats and key channels to focus on.

When choosing a KPI, think about at “drops out” and what actions you want them to take.

Estimate how much you are willing to pay for a user to take this action and what value it represents to the business in terms of ROI.

Perhaps you want to increase the reach of your germany consumer email list paid social advertising to increase brand awareness and engagement, or create an engaging video to boost sales of a new product?

If you're not sure what's most important yet, here are four of the most common promotional goals to consider: