How to Avoid Mistakes When Implementing CRM Marketing

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CRM Marketing for B2B: Useless Tool china consumer email list or Inevitable Necessity
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CRM Marketing for B2B: Useless Tool or Inevitable Necessity
Completo Editorial
Completo Editorial
July 6, 2023
Content
What is CRM Marketing and Why is it Needed?
Organization of the sales department structure
The Purpose of CRM Marketing in B2B
Stages of building CRM marketing

CRM marketing is a comprehensive approach to managing customer experience at all stages of interaction with a brand: from attraction and first contact to repeat purchases. The essence of this approach is in developing long-term and mutually beneficial relationships with each client.

Artem Elisov, Commercial Director of Kompleto, shared his experience in a new article:

told which companies need CRM marketing and why;
dispelled myths about the uselessness of the tool for the B2B segment;
shared life hacks that will help you avoid basic mistakes.