This way you can cut off some of the irrelevant traffic.

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Lead magnets also work well in B2B: landing pages with cases, checklists, various studies. By attracting traffic to such a page, we can get MQL leads, as well as, at a minimum, optimize Yandex Direct and, at a maximum, achieve another contact of the target audience with our product.

Another way to improve advertising results is to optimize ads: not onlybelgium telegram data in key queries, but also in ads, indicate that work is carried out with large wholesalers and legal entities.

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What to use at the start
We recommend that you launch both search advertising and advertising in YAN at the start, but monitor, analyze and draw conclusions after a month or two. For example, it may turn out that advertising in YAN did not show the desired results even with optimization, and it is worth disabling it.