We have already seen the external part, now let's focus on the internal part of the company.
Do you know how to evaluate the performance of your marketing team? And what indicators to use?
Learn about the following aspects to measure:
Number of objectives met: descriptively measures the fulfillment of certain initial goals in a marketing plan or project. Example: You can include an indicator for the number of hong kong whatsapp resource tasks per collaborator and time efficiency according to the proposed objectives.
Organization: Having a good flow in the organization of the team's daily tasks will be of great help. Example: Use tools like Trello or Asana to manage every activity of the marketing team.
Number of opportunities with effectiveness:Here we can measure it through Marketing Qualified Leads (MQL) or Sales Qualified Leads (SAL).
MQL: Marketing Qualified Lead, a contact that has emerged through the efforts of the marketing team.
Example: create free educational material about a service/product of your brand that the user is interested in and leaves their details to download. The marketing team can add it to a segmentation list.
SAL: a user interested in speaking to a sales consultant, through the WhatsApp floating button located on your Website.
The above will give meaning to the work of the Marketing and Sales teams.
OKRS: This work management methodology created by Google, which stands for Objectives and Key Results in English , consists of evaluating the quantitative and qualitative indicators of the progress of a high-growth work team. The interesting thing about this measurement system is that they are proposed by each member of the team and not by the leader or boss, which allows for greater commitment to the goals.
It is important that these goals are achievable, realistic and time-bound.
Example: If you are in charge of traffic for your brand's blog, you can set a goal of increasing the number of visits by 20% in a quarter; this will be an indicator of growth.
Sales growth rate: although this aspect to be measured may belong to the sales area , marketing is also involved, since it measures the performance of the business and the evolution of sales in a stipulated time. Formula: TCV = (Current period sales – previous period sales) / previous period sales X 100.
Example:
That is, if in the month of June you sold 50 cell phones and you subtract the 40 cell phones you sold in the month of May, it equals 10 cell phones. We divide this by the 40 cell phones from the previous month (May) and the result will be an increase of 0.25%.
It is common for companies to adopt different types and performance indicators to have a clearer picture of the efforts made by each employee.
Tip 1: Not tracking KPIs is a risk, as you lose valuable insights to improve strategies.
Tip 2: Providing your team with the necessary tools and support will be essential to achieving process success.