Closing customer pain points

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Thus, we have identified the clients' pain points, systematized them, and highlighted the most significant ones. Now we need to figure out how to proceed with this information. The collected data should be used when developing and filling the site, creating advertising campaigns, running social networks, and other promotion methods.

Closing customer pain points

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The general order of actions can be described list of egypt cell phone numbers as follows: first remind the client of his problem, and then offer a solution through your product.

The trigger creation stage is where you should pay special attention, as many people have difficulties here. First of all, let's look at what not to do:

Aggressively focus on the client's problems . That is, point out their difficulties and shortcomings. Although such a strategy can be applied, in most cases it is ineffective. These methods, firstly, have become too common, and secondly, people easily recognize this as manipulation and are unlikely to react by simply ignoring or scrolling down the web resource page.

Use intimidation . Buy now - only three items left at the best price, the promotion lasts only two days, etc. Of course, in marketing this move still brings results, but many realize that this is crude manipulation, and such a strategy does not evoke sympathy in them. As a result, you can only cause irritation.

Make unrealistic promises . Don't claim that you can learn English in one webinar, earn a million in a month, or lose 15 kg in two weeks. Every sensible person understands that you can't achieve results in such a short period of time. It's better to offer a real solution, backing it up with positive feedback.