Chat functionality on the website

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While some potential buyers still rely on voice and having a phone to call, younger audiences increasingly prefer contact via text. Whether through a dedicated chat tool (with a chatbot) or even via WhatsApp . For industrial companies that sell complex products with long sales cycles, it is not a sales channel, but it is an initial point of contact.

This is how Bropemor, specialists in chief of vp and training email lists technological solutions for industrial automation and robotic pipe inspection, understands it. Their sales team needed a 'digital receptionist' on their website and that's why they decided to implement a free HubSpot live chat.

Marketing industrial - Bropemor
Lead conversion tools
To move a potential customer forward in the buyer's journey, it is necessary to offer more value. To do this, you must provide an experience that meets the needs of those who are on the website and, in exchange, they honestly give up their data to start a relationship that can become commercial.

A good industrial marketing strategy will offer relevant content such as downloadable e-books , budget configurators, on-demand videos… At Bannister Global we are specialists in content strategy, creation and conversion tools in digital environments. The range of possibilities in industrial marketing is very wide.

A good example of a conversion point is the Budget Configurator of Tucal, a company specialized in the manufacture of plate freezer cabinets and industrial freezing solutions. The sales team receives quality leads that provide relevant information to start a consultative sales process.

Marketing industrial - Tucal
How to get started in industrial marketing?
This explanation we have just seen about what industrial marketing is is just the tip of the iceberg of what can be done in industrial marketing. There are many other pieces and components to use such as social networks , SEM and PPC advertising, A/B testing…

It is not possible to take a partial approach to industrial marketing, so you need to rely on the experience of an industrial marketing agency to help when resources are scarce.

At Bannister Global we are experts in connecting B2B manufacturers and buyers . Our industrial marketing team has experience in mining companies, resource exploitation (fishing, forestry, agriculture…), outsourcing services, software, metal construction, wood, specialized engineering or infrastructure companies such as ports, water and energy.