What is internal website optimization?

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Often, newbies think that for the process of internal optimization of a site it is enough to simply add a few keywords to each page of the Internet resource. Conventionally speaking, they included a couple of key queries in the article - and that's enough. And then they wonder: why are there no visitors?

The thing is that internal website optimization is a complex work, which includes many areas. It is necessary to optimize texts, URL addresses, edit the resource structure, write all meta tags, make united arab emirates mobile phone numbers database sure the text is unique, make interlinking of pages, check server responses, etc.

Internal website optimization should be understood as a set of actions that improve indexing and visibility of pages in automated search systems. Simply put, we must do a lot of work that is necessary to please search engines in everything. Then it will be easier for them to find and index website pages that are relevant to user requests.

It is better if, when planning a future Internet resource, you take into account some points related to the internal optimization of the site: when writing articles, use keywords selected by the semantic core, and link new materials with existing ones. But, as a rule, people start thinking about the internal optimization of the site after its creation. When everything is initially built not according to SEO rules, a specialist must do a lot of work so that the site starts showing good results in the search results.

What does internal website optimization consist of:

texts and page codes are optimized;

the server operation is optimized and checked;

Robots.txt and sitemap are created;

on pages with content all meta tags are filled in;

the uniqueness of texts is checked and corrected;

the site structure is optimized (creation of internal linking);

the design is optimized (the site should work the same in each browser, and the HTML code should be valid);

It is necessary to find and remove duplicate pages.