How to sell complex equipment_track

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A company that places information about itself in expensive industry directories and participates in serious exhibitions (and this also requires considerable funds) can certainly become a worthy client. This company clearly intends to develop further, and without complex and expensive equipment this is hardly possible.

Let's say you have a list of companies venezuela mobile phone numbers database participating in an exhibition. What to do in this case? Just select potential buyers and contact them by phone.

To make the communication more trusting, mention the meeting with the company representatives at the exhibition and praise the company stand. Inquire about the results of the event and unobtrusively change the conversation to the topic of interest to you.

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Find out how
Of course, it is better to offer and sell complex equipment to a solvent client, and industry news can help in determining this. Analyze information about the development plans of certain companies to understand whether they are able to purchase high-tech equipment.

A good source of the information you need is industry magazines. For example, managers of a company selling measuring equipment look for new customers with the help of the publication "Gold and Gold Mining". Companies that place their advertisements in this magazine are potential buyers of this type of equipment.

Who to sell complex equipment to
Ideally, sales of complex equipment should be handled by two people: an experienced manager with an understanding of the product’s features, and an engineer with all the technical information, terminology, and necessary figures.

The latter, by the way, must take a basic course in sales theory in order to clearly know what can be said to the client and what topics should be avoided.

To successfully sell complex equipment, you need to have a good understanding of who you will be interacting with in the client's company. The decision to purchase is most often made by a number of specific individuals, described below.