Does influencer marketing work today?

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How to run an influencer marketing campaign?
Step 1: Find the ideal profile
The most important thing for an effective campaign is to find content creators who have built a community with the same philosophy and values ​​as your brand. The use of social media analysis tools is essential for choosing profiles. For example, Upfluence is a tool that allows you to find influencer profiles that fit the specific objectives of your campaigns, providing you with a complete analysis of the influencer's audience.

Find influencers who are committed to creating content related to the product you want to promote. This generates trust in the recipient of the message and makes the advertising appear to be organically generated content.
Step 2: Define campaign objectives and content type
The first step before starting the campaign is to define clear objectives. These can be: food and beverage email list increasing brand awareness, generating more direct sales, improving brand reputation, etc.
Collaborate with profiles that are naturally interested in your products or services. This will help your audience connect better with the product being shown to them and will help build trust with the brand.
Step 3: Analyze the campaign
Key performance indicators must be established to assess the success of the campaign carried out. Factors such as reach (number of unique users who have seen the post), the number of likes the content has received, comments, conversion rates and return on investment come into play here.
Does influencer marketing work?
There are three key points to determine the effectiveness of influencer marketing.

Credibility and Authenticity
Influencers can connect with their audience in a more personal way compared to other information dissemination channels, this causes a more emotional connection in the audience and translates into an increase in confidence in the products being promoted.

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Measurable Results
Brand collaborations with influencers allow a brand to significantly reach audiences that would have been more difficult to reach through other, more traditional communication channels.

Success stories
In 2021, influencer Charli D'Amelio, with more than 144 million followers on Tik Tok, signed a long-term sponsorship with Dunkin' Donuts. The success of the campaign resulted in a 45% increase in sales of Dunkin' Cold Brew (the young Tik-Toker's favorite drink).


Influencer marketing can still be a viable and successful strategy today, provided it is done correctly. Through the selection of the influencer, the clear definition of the campaign objective, the transmission of authentic content and the efficient measurement of the results, influencer marketing can prove to be a powerful tool to increase the image of your brand and attract the target audience.