5. Build backlinks from external sites

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Start by publishing high-quality articles and posts on LinkedIn that people would want to link out to as a resource from external sites. Link back to your LinkedIn page from email signatures, guest blogs, webinars, podcasts and other social networks to boost engagement on your LinkedIn posts.

Another best practice is to add a social button at the bottom of guatemala b2b leads pages or embed links in your content. This can encourage people to visit or follow your LinkedIn page from your blog or website as well.

6. Add relevant hashtags to your posts
LinkedIn hashtags are a powerful way to drive visibility and growth on the platform. They help your content become part of trending conversations and reach people with specific interests.

Research popular and niche hashtags in your industry, and incorporate them naturally into your posts and articles. Use a mix of branded, industry-specific and trending hashtags to reach a wider audience.

Be sure to use hashtags that are relevant to your content and target audience. Avoid using too many hashtags in a single post, as this can come across as spammy. We recommend using around 3-5 hashtags per post, like Canva does here:

An example of Canva using three relevant hashtags in their post on LinkedIn.
Source: LinkedIn

LinkedIn is all about networking and community-building. Engaging in LinkedIn groups and conversations helps you generate brand awareness, build relationships, demonstrate your expertise and drive traffic to your company page.