What changes does GA4 bring to the market?

[asikurrahmanshuvo]

Without going into the depths of the subject, because we will prepare a complete content for that, I can tell you that GA4 was created in order to rethink the formulas in which data is available without the use of cookies.

This idea arose from the damage to Google's reputation due to the controversial relationship between the tracking of user information and the privacy problems generated, mainly, by Third-Party-Cookies .

In addition to the problems and with more positive algeria phone number list arguments in mind, GA4 was created to bring new proposals to the current information age, in which platforms seek to integrate more quickly and where both Artificial Intelligence and Machine Learning took on such relevance that they stopped being just technologies and transcended to a strategic level of communication, impossible to avoid.

And this is what GA4 is promising to deliver.

How will GA4 affect digital marketing strategies?
Nowadays, marketing professionals work based on performance metrics that tell us whether or not we are achieving our objectives in terms of communication and generating sales opportunities.

From this, think of GA4 as a tool capable of alerting us, through notifications, about important changes in the trends of our KPIs .

The latter, for its part, takes us away from traditional planning of objectives based on the simple calculation of visits to a website, for example, and brings us closer to a complete measurement of the information with which we can deliver specific communications for each market of our interest.

This last bit, for us at Rock Content , who work with international markets, is simply pure gold.

How do we at Rock Content view the changes in GA4?
Better late than never.