Black Friday and influencer marketing

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Black Friday and Cyberweek are ideal times to work with influencers to quickly get your promo codes and discounts to the right audience . We advise you not to (only) recruit new influencers for your Black Friday campaigns, but to take advantage of old and existing partnerships. Especially if you work with brand ambassadors, you will be able to market Black Friday and Christmas sales in an authentic way. Using these three ways, you can turn your influencers into brand ambassadors !

Since Black Friday deals are only valid for a limited time, you should use all social media to generate as much reach as possible . As with any influencer marketing campaign, it is important for Cyberweek that your content matches the influencers’ style. You can only benefit from this, as influencers can help you build brand loyalty and establish product lines. Although Black Friday 2022 is already over, keep this in mind next year to prepare partnerships and discount promotions in advance for the pea investors mailing address list k of autumn sales.

Four examples of influencer marketing campaigns for Black Friday and Cyberweek 2022
Ideas for influencer marketing campaigns for Black Friday and Cyberweek don't reinvent the wheel . Of course, you should react to current trends, but the idea remains the same. You want to give something back to your followers and fans of your brand. Promotion or referral codes, email marketing, free shipping or free bonuses are all great ideas for promoting your Black Friday deals with influencer marketing.

Black Friday with NA-KD
Online fashion retailer NA-KD specialises in influencer marketing, among other things, and often works with influencers for capsule collections or promo codes. For Black Friday, NA-KD announced huge discounts for several categories and even for the entire range.


Black Friday Brand Ambassador Program Like Tubby Todd
Tubby Todd is a baby personal care brand that uses its brand ambassador program for its Black Friday and Cyber ​​Monday promotions. Co-owner Andrea Faulkner Williams recently explained that they send out gift boxes of their most popular products to the best ambassadors. All ambassadors who agreed to post content around Black Friday and Tubby Todd promotions received an additional 50% credit on their purchase at the Tubby Todd store. The brand has a very defined target audience that it knows how to appeal to directly.