Digital Marketing Trends for Travel Agencies
The power of videos is real, evident, and their use is increasing. Videos represent a more effective strategy than images and links to drive greater engagement in posts, as well as establishing a greater emotional connection with your audience, so much so that it is estimated that in 2020 videos will represent 80% of total traffic.
Videos are usually made on Facebook or Instagram, and they are a great way to communicate with customers and build customer loyalty.
For tourism companies, video marketing is a perfect strategy, full france whatsapp number database of many opportunities to directly and specifically convey the serenity of a relaxing trip or all the excitement and adrenaline that an adventure trip can represent.
Below we will mention the types of videos that can be used to reinforce the digital strategy and increase online bookings:
Video experience
In this type of video you can show your clients experiences at one of your key destinations. You should not only show the place, but also emphasize the idea that traveling with you is the best decision . You can record yourself making the trip or hire a prescriber who recommends you while showing their experience traveling with you.