Objectives to measure in a story-based influencer marketing strategy

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There are several objectives that can be measured in an influencer marketing strategy based on Instagram stories, including:

Brand awareness : If your goal is to increase brand awareness, you can measure impressions (the number of times the story has been viewed) and reach (the number of unique accounts that have seen the story created by the influencer).
Engagement: To determine the number of people who interacted with the stories.
Click-through rate: refers to the number of people who clicked on the link inserted in the story to access the promoted website or product.
Conversions or sales: The number of people who made a specific purchase or action after viewing the story.
Return on investment (ROI): relationship between the expenses in the influencer marketing campaign and the income generated.
Lead Generation – If your goal is to collect contact information for future marketing initiatives, you can have influencers direct followers to a signup page or form.
Follower Growth : If your goal is to increase your number of followers on Instagram, you can track the increase in followers before and after the campaign.
We recommend you read: Instagram Stories: Increase interaction with these simple steps

How to measure the results of your Instagram Stories campaigns?
To measure the results of your influencer marketing campaigns on Instagram Stories, it is important to follow a series of steps and consider both quantitative and qualitative metrics.

First, you need to define your key performance indicators (KPIs) before launching your campaign. KPIs are metrics that help you evaluate the success of a campaign and should be aligned with your goals. These indicators should be clear to the influencer you are collaborating with, as this will determine the best format or type of content to develop.

The second step to measuring the success of your campaigns is to make use of the analytics tools offered by Instagram. This social network provides a series of metrics that you can use to track the performance of your stories. This includes reach, responses, and link clicks.

Keep in mind that in addition to the metrics provided by Instagram, there are other third-party analytics tools that can give you access to more detailed metrics and in-depth analysis. These tools can track mentions of your brand, analyze conversation sentiment, identify the most effective influencers, and much more.

At Kolsquare, we have developed a platform that allows you to manage your influencer campaigns more efficiently. With our tool, you can consult the complete report of your implemented actions, from the monitoring of your influencers to the detailed analysis of the content produced; and the best thing is that you can share this daily updated data with your collabora canadian ceo email database tors with just a couple of clicks. If this option sounds interesting to you, request a free demo and our experts will get in touch with you.

In case your goal is to track sales or lead generation, to measure success in this regard, you can give each influencer a unique tracking or promotional code to share on their stories. You can then track how many people use this code on your website or sales platform.

On the other hand, if the success of your campaign is based on the growth of your followers on Instagram, you can monitor the number of followers before, during and after the campaign with the influencer.

Finally, remember that it’s not all about numbers. Qualitative metrics, like engagement quality and brand perception, are also important. Make sure to monitor the conversation and engagement around your stories, including responses to stories, direct messages you receive, and any mentions or conversations elsewhere on Instagram or other social networks.