The brand has recently gone through a merger or acquisition

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aminaas1576
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Joined: Mon Dec 23, 2024 3:31 am

The brand has recently gone through a merger or acquisition

Post by aminaas1576 »

Such business transformations must necessarily be accompanied by rebranding, otherwise, as studies show , acquisitions or mergers end in failure with a probability of up to 90%. This has already happened to Bayer, which bought the Monsanto brand and got bogged down in lawsuits because of it, losing almost half of its profits. But Microsoft, which bought Nokia because of the merger, had to fire 15 thousand employees and waste $8 billion.

After the acquisition, the brand needs to pay attention to the audience's loyalty, to convince them that the changes will lead to the better. Employees may also feel uncomfortable in the new circumstances. They also need to be told that the unification of brands strengthens the company's internal and external connections, its position in the market.

2. Brand attributes no longer align with company values
Not everyone knows that Amazon used to be called Relentless, Google used to be called BackRub, and Sony used to be called Tokyo Tsushin Kogyo KK. To grow into a successful company, a startup does not necessarily have to iraq consumer email list choose a final name right away. But the identity between the name, its activities, and values ​​should be immediately visible. Otherwise, the audience will not perceive the integrity of the brand. And vice versa, if a company feels that the name no longer reflects its values, rebranding is a must.

3. Geopolitical, economic and social realities have changed
These are the conditions brands find themselves in today. To stay in the markets they are interested in, they are forced to adapt and rebrand.
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