YouTube Shorts: The Battle for Short Videos

[Dimaeiya333]

Short, vertical videos have revolutionised the world of social media, with tech giants Meta, TikTok and YouTube competing for creators and users with their respective formats. Since its global launch in July 2021, YouTube Shorts are available in 100 countries around the world, reaching a record 50 billion views per day.


Key points about the Shorts format YouTube videos
YouTube Shorts are short videos that can last up to 60 seconds, similar to TikTok videos and Instagram Reels.
The main difference between traditional YouTube videos and shorts is the length, with average videos lasting no more than 60 seconds.
Including YouTube Shorts in your strategy allows you to get a greater reach, since the algorithm prioritizes the high engagement of this format over other regular videos.
What are short videos? How do they work?
YouTube Shorts was initially launched in India in September 2020 in response to the Indian government's ban on TikTok . The feature was subsequently made available in the United States from March 2021 and globally from July 2021. This short-form YouTube video format was born out of the growing popularity of the Chinese app TikTok.

YouTube Shorts are short videos that can last up to 60 seconds. Their functionality is very similar to the TikTok and Instagram Reels platforms, where users can access quick and easy-to-consume content.

Just like TikTok or Instagram reels , there is no limit to the content of Y owner/ partner/ shareholder email database ouTube Shorts . But while “regular” long videos have become extremely professional, YouTube Shorts offer inexperienced creators and others the opportunity to experiment with ideas, themes and styles. The vertical videos, which can be viewed on both mobile and PC, last between a minimum of 15 and a maximum of 60 seconds.

You might be interested in: YouTube statistics 2023

What is the difference between a Short and a video on YouTube?
When talking about the main differences between traditional YouTube videos and “shorts”, we must necessarily refer to the duration. YouTube Shorts are short videos that do not exceed 60 seconds . They are designed to capture the viewer’s attention quickly and concisely. Also, the predominant format of “shorts” is vertical , facilitating viewing from mobile devices.

Read also: Harness the power of influencer marketing on YouTube

Videos in the original YouTube format, on the other hand, can vary depending on the content and preferences of the creator. Content can last from a couple of minutes to up to 15 minutes, which is the default setting for verified profiles; however, it is possible to modify the parameters and upload files with a maximum size of 256 GB or a total duration of 12 hours.

In terms of format, traditional videos can be in both horizontal and vertical formats and are designed to be viewed on larger screens, such as desktop computers and televisions.