What will the relationship between brands and consumers be like?

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In the blink of an eye, the relationship between the brand and the consumer will be present everywhere, at any time and at the speed of speech. This link will be more cognitive , since brands will know everything about the consumer: what they like, where they are, how they feel and, at the same time, it will open the doors to a very interesting exercise of feedback of information that will make both of us learn from each other. Fantastic, isn't it?

To reach this new context, agencies must dare to learn so as to never stop teaching.

Today, we are moving from building brands to educating them in the new norway whatsapp resource technological environment in which they must develop themselves. So far we have focused on brand values ​​and purpose, but in the agency of the future (and today) it is necessary to do the same with its personality. The design of the brand experience must have many more layers that go beyond tone and appearance.

In the environment that is presented to us, communications are ultra-personalized, anticipatory and predictive, they occur in real time and are launched at the exact moment when the consumer is most receptive and in the exact place where they are.

From the ' Customer Journey ' to the 'Customer conversation'. In this journey that we will share with agencies, brands and consumers, we will move from the current 'Customer Journey' (consumer accompaniment) to the exciting 'Customer Conversation' (consumer conversation), which can take place at any time of the day.

“In this journey that we will share with agencies, brands and consumers, we will move from the current 'Customer Journey' to the fast-paced 'Customer Conversation', which can take place at any time of the day.”

This fact will make it a must to have equipment that can process huge amounts of data in real time so that brands can make quick decisions regarding communications with their consumers.