How it works : Once a day

[muniyaakter]

You understand how this tool is very important to improve the consumer journey (conversion path) of the user and to intercept him with ads aimed at those who have already been on the website. Remarketing (targeting users who have already interacted with you or your site) is one of the keys to the success of Facebook ads. Increase your ad relevance score Facebook uses the relevance score to show users the most interesting and engaging ads . The relevance score is a value ranging from 1 to 10 that is displayed when the ad reaches 500 views.

It represents a constantly guinea business email list updated reference point also to understand how the campaign is going. Of course, it is possible to improve the relevance score also through a series of small tricks: Use A/B Tests . Try different creatives in terms of colors and subjects of your video/image. You could try putting images of people or the company logo, images or memes if they are in line with your business. Try and test which one performs better. Target as much as you can . Use all the tools at your disposal to make ads as specific as possible and monitor.

Optimize the CTA . Pay attention to the Call to action and try a couple of versions. Surely there will be one that performs better than the others. For the various combinations of A/B Test, I refer you to the AdEspresso tool , a specific tool that we will talk about shortly. Focus on videos. If you can, alternate the video format with your creativity, as it is one of the most engaging. In addition, here too Facebook allows you to measure its effectiveness and modify it when necessary. It is important to identify the right target audience for our ads.