Promotional calendar: what are the main sales dates of the year?

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To the delight of retailers and consumers, our calendar features several commemorative dates throughout the year that heat up the entire sales sector. One of the main reasons for this is that these special days are the most anticipated by the entire population.

Therefore, if you want to increase your company's sales in 2019, it is extremely important to know the commercial dates that make up next year's promotional calendar. Want to know what they are? Then keep reading!

Carnival
The first holiday of the year is Carnival. This date probably won't significantly affect your sales flow, unless, of course, your store sells themed products and items.

However, it is important to pay attention to how your company is ios database during Carnival, as the holiday is long and can affect the operation of businesses and employees' working hours.

Therefore, plan a logistics strategy in advance to continue serving your customers in the best possible way.

Mother's Day
One of the main dates on the promotional calendar in the first half of the year is Mother's Day. In 2017, for example, sales on this commemorative date increased by 2% compared to the same period in 2016.

Mother's Day is an opportunity for children to give the matriarchs of the family the gifts they desire, and fathers also go shopping to give gifts to their wives for their mission of being a mother.

Therefore, marketing actions must be focused on objects that have a personal touch and sentimental value, without leaving aside the approach aimed at motherhood and maternal feelings.

Black Friday
The Black Friday initiative originated in the US and took a while to catch on in Brazil. Initially, it was adopted by only a few online stores in 2010, and even then, the discounts were not very attractive to consumers.

However, from 2016 onwards, most stores started to offer really significant discounts and, in 2018, Black Friday became one of the main dates on the promotional calendar.

Consumers know that they will now find aggressive promotions, so be sure to include them in your marketing campaigns for this date.

Christmas
The main promotional date is, without a doubt, Christmas. This is one of those situations where “hunger meets the desire to eat”. It is a tradition to buy gifts for loved ones and this fact alone would be enough to warm up and favor the growth of all sectors of commerce.

Furthermore, it is exactly at the end of the year that the 13th salary is paid, meaning customers have more money to go shopping, resulting in the dream combination for the market.

The National Confederation of Commerce (CNC) estimates that Christmas 2018 will increase by 4.8% compared to the same period last year, moving a total of R$34.7 billion into the economy.