It is important to be attentive and mindful both before, during and after the event. Even if you successfully complete all stages without any serious problems or set-ups, there is no guarantee that guests will leave positive feedback. It is necessary not to miss the reviews people have posted online and take into account their advice on how to improve the quality of the upcoming business conferences. You should pay close attention to the opinions of event attendees, especially if you are just starting out in this area. Your event attendees are valuable sources of advice that will help you determine what exactly needs to be improved and corrected.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
How to sum up
We prepare a questionnaire marketing with stockholder database to get feedback from the audience and see the event through the prism of the listeners. We make a financial assessment, find out the total cost of the event and income, calculate the level of profitability.
Summarizing the results of the business conference of entrepreneurs, it is possible to determine the NPS - the index of consumer loyalty. The evaluation of the results is carried out as follows:
NPS > 90% – excellent result;
NPS < 90% – it is important to find out from the audience the shortcomings of the presentation and not to allow them to happen in the next presentation;
NPS < 50% – business conference needs to be rebranded.
Here are just a few of the recommendations for organizing events. If you are conducting trainings to develop company leaders, remember the conference format. Running an effective business also involves sharing experiences, informing the audience and professional community about projects and achievements, and creating a group with a common goal.
In addition to attending management events, CEOs should also pay attention to participating in industry conferences, including the growing number of online conferences held in Russia and abroad.