How can I increase the average ticket price for my business?

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The average ticket — one of the main performance indicators (KPIs) in commerce — is the result of the total sum of sales, divided by the number of purchases made in a given period. In other words, it is nothing more than the average amount spent by your customers on each purchase.

If a store sells R$200,000.00 per month divided into 1,000 purchases, its average ticket is R$200.00. Therefore, it is not the intermediate value of each consumer's purchase, but rather of each order.

In this article, we will show you some tips to increase it. Are you interested in the subject? Then keep reading!

What is its importance?
First, let's talk about the importance of the average ticket as a performance indicator. In addition to showing the average amount spent per order, which is extremely important, this KPI helps identify the best-selling products and those that are usually purchased together.

For sales strategies, this information is of great help, as it contributes to facebook database and marketing actions, as it facilitates understanding of consumer behavior .

How to increase the average ticket?
There are several ways to increase your business 's average ticket . It all depends on the characteristics and possibilities of your business. However, from a general perspective, there are some tips that always work. Follow along!

Offer promotional combos
Product combos with interesting discounts tend to bring good results. This is because customers are attracted to this type of offer as a great opportunity.

Instead of selling just one item, you would be selling twice as many or even more. Despite reducing the unit profit margin, the value in the shopping cart, or the average ticket, increases.

Offer free shipping
Another condition that attracts the public's attention is free shipping. Although it is not always possible to offer it, the idea is to present it as an option for a purchase of a minimum value, as consumers prefer to spend on adding a product rather than having to pay for shipping.

Recommend related items
You've probably noticed that online stores often recommend items related to the one you added to your shopping cart, right?

Well, the goal of this strategy is to increase the average ticket. For example, if a visitor chooses a pair of soccer cleats, you might be recommended a pair of socks and another pair of shin guards.

Create varied offers for different seasons
Although it depends on the company's segment, every type of business goes through periods of highs and lows. That's why creating varied offers for each of them is so important.

In this sense, check the products that sell the most, as well as those that sell the least, and create special offers to increase sales on all of them.

Finally, keep in mind that by applying these tips on average ticket and achieving success, you evolve your business as a whole.

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