So, let's take a closer look at where and how the affinity index can be used.
Advertising Performance Analysis
The affinity index will help to more accurately determine where advertising placement will be most profitable, which social networks to use for this, or, for example, which bloggers to invite to collaborate.
Delegate Blogging Responsibilities
Let's say your main product is teacher database camping equipment, and you decide to launch advertising on a local radio channel. The target audience is men and women aged 25-50 who prefer active recreation. The affinity index is calculated using data on who listens to this radio station. In this case, the base audience is all radio listeners in your region, the target audience is men and women aged 25-50 who are interested in tourism and active recreation.
It would be a good idea to first find out whether it is appropriate to consider this particular communication channel, since it is possible that your customer listens to the radio less often and, for example, spends more time in front of the TV screen.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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