valuable content, you have to pay attention to these

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Use tools like Ahrefs , which, by entering your competition's URL, tells you their organic traffic, best-positioned pages, keywords used, number of organic pages, inbound links, and other factors that will give you relevant information to understand their SEO strategy at a more specific level.

Reporting: Finally, by using SEO tools you can generate detailed reports that provide data and indices on the performance of your content, opportunities for improvement, and specific recommendations to optimize it and attract new students.

For example, below we show how you can find out the top traffic sources for one of the largest universities in Mexico using Ahrefs’ “Top Pages.”

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Specifically, SEO tactics and programs will allow you to identify the strengths and weaknesses of your competitors, which in turn will help you create a more effective strategy to outrank them in the SERPs.

3. Backlink monitoring
Managing inbound links, also known as backlinks, is the basis for creating an effective link building strategy. Its importance lies in the fact that these links, if they are of quality, manage to increase the authority of your page in search engines and therefore have a positive impact on SEO positioning.

To work on a solid educational marketing plan , in addition to creating links and use them (or get them) appropriately.

In a survey of over 800 SEO experts, it was found that:

67.5% of SEO specialists say that search engines are strongly influenced by backlinks, positively affecting their position in search results.( uSERP )

To work on them, you can use the Ahrefs and Semrush tools, which allow you to monitor the cambodia lists incoming links that are reaching your website, allowing you to know which sites are linking to your content and see if they are a quality source or not.

To integrate this technique and improve student recruitment, keep the following in mind:

Enter your site's URL to scan Ahrefs' database which will identify all the backlinks pointing to your site. The tool provides a complete list of these links , including information about the anchor text , link quality, source, and creation date.

The software will allow you to track changes in inbound links over time and you will receive email alerts when new backlinks are added or existing links are removed.

It is also possible to see a complete history of backlink changes over time.

Below you can see how Ahrefs' link tool displays referring domains, URLs, and anchor texts for references from one of the most prestigious universities in Chile.