If you are a business with a physical store, you need to consider local SEO strategies . Simply put, local SEO is about promoting your brand to people who are searching for you in a particular geographic area. It uses a whole new set of SEO techniques in addition to the other tactics in this article. The basis of an excellent local SEO effort is providing accurate and real business information.
You may hear it called NAP , short for Name, Address, belarus phone data and Phone Number. Sometimes this is expanded to NAP + W, where “W” is your website address. Why it matters: NAP forms the basis of your brand’s local SEO because it’s how potential customers can find your physical location.
The key with NAP information is consistency and accuracy: it must be correct and consistent everywhere your business is listed.
If Google finds inconsistencies, for example, from sources like local data aggregators, it can lower your site’s ranking. NAP information can also boost your search and Google Map rankings by helping you build citation links.
For example, if someone were to search for “veterinarian,” this would trigger a local search. In addition to the usual vet SERP, a Google Maps result would also appear that lists all the vets near the user’s location.
How to implement: To build citation links , list your business in as many high-quality, relevant business directories as possible. Be sure to check all websites and directories where you are listed to ensure that the information is consistent and up-to-date.
Now that I know what Google ranking factors matter, how do I do everything?
That’s a fair question! Even if you’re confident in your SEO skills, implementing improvements for all of these Google ranking factors takes time, and tracking your progress and making changes is a long-term commitment.
Looking for a credible partner to embark on your SEO journey with you? Ottobix has a proven process and a team of SEO professionals ready to get your business the attention it deserves. To get started, request a free SEO consultation!