Let's look at common KPI formulas for measuring and evaluating business success in 2025.
Revenue
Revenue is the total amount of money earned by a company over a given period of time. This key performance indicator is a critical indicator of a company's overall financial health and performance.
Gross profit
Gross profit is the amount of profit a company makes after subtracting its cost of goods sold (COGS). COGS includes the direct costs associated with producing and selling a product or service, such as materials and labor.
Net profit margin
Net profit margin is a financial ratio uruguay phone data that measures a company's profitability by comparing its net income to its revenue. This metric helps companies understand how much profit they are making from each dollar they earn.
Conversion rate
Conversion rate is the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. This metric is critical for companies that rely on online traffic to attract customers or increase sales.
Average order value
Average order value is the average amount customers spend on each transaction. This metric is useful for companies looking to increase their revenue by encouraging customers to buy more products or services.
Customer Lifetime Value
Customer lifetime value is the total amount of revenue a company can earn from a single customer over the life of the relationship.
This metric is important for companies that want to retain customers and increase their profits over time.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow