Offer a significant discount on a specific product that might be useful at the moment.
Include trigger words such as: now, coming soon, limited space, offer expires, etc. This is especially effective when the offer is truly limited in time.
Use the principle of fear of loss: if a person does not make a purchase now, he may miss out on an opportunity. For example: “The place is reserved, pay within 24 hours” or “Only three books left in stock”. Online stores can indicate the number of remaining products in the cards.
Remove obstacles.
Make the process of taking action as simple as possible.
Repeat buttons
On long landing pages containing a lot of venezuela phone data information, it is worth duplicating calls to action. Add different CTA options: primary and secondary. The “Buy” button is suitable for clients who are ready to buy — this is usually the main call. For those who are hesitant, it is better to use a CTA with an offer of consultation or advertising materials.
Don't let expectations get you down
If a call to action offers free material, then after clicking the button there should not be a message about the need to fill out an application for a consultation.
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5 Templates for Creating a Call to Action
There are several ways to formulate a call to action:
"Benefit + Action" - Focus on the benefits the user can get by taking advantage of the offer, such as the opportunity to save money.
"Dream/idea/goal/task/mission + action" . In the call to action, indicate how your product or service will help the user achieve what he or she has long dreamed of.
"Time or quantity limited + action" . Include information in the CTA that the offer is limited and not available to everyone. For example, specify that the promotion is valid for a certain period of time or is designed for a limited number of participants. This can encourage the user to make a decision faster.
"Fear/pain/problem + action that solves it ." Using marketing research, determine what problem the user came to your site with and create a corresponding message.
"Error/task + action" - This formula also aims to demonstrate how your product or service can help the user solve their problem.