What is bidding in SEM?

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The first time someone hears that, to enter the SEM ranking , it is necessary to bid on your ads, all kinds of crazy scenarios come to mind.

The reality, however, is much less intense, although it is still interesting and, above all, important .

Just like a traditional auction , SEM indonesia mobile database involves declaring how much money you are willing to invest in advertising platforms (in this case, search engines) for each individual auction instance .

All of this will depend on the type of strategy being applied to enter the SEM ranking , since the costs for each type of bid and auction may vary.

You can choose to bid on individual clicks or a specific number of clicks , and the same can be done with impressions . Bidding can also be based on interactions or conversions .

The difference is that, compared to a traditional auction, the SEM auction is carried out by the search engines' own systems and algorithms .

Whenever an ad space becomes available, and based on each competitor's proposals , they will determine how high each ad will appear, which users will see it, and how much the space is actually worth.

Bidding to enter the SEM ranking can be done in pursuit of various objectives . Before you start bidding, it 's important to define what you're hoping to achieve.

Some of the most common goals are:

Get more clicks
Increase impressions
Generate more conversions
Make your target audience interact more with you
Etc.
These objectives will also be weighed by the algorithms when positioning your ad, so it is very important to know what you are going to aim for .