A path forward: innovation and consumer engagement to elevate the customer experience robichaud said big lots should focus on creating value-driven personalized in-store and online shopping journeys. Investing in a strong ecommerce platform is critical as todays consumers expect seamless integration between digital and physical channels. By enhancing digital tools like mobile apps and loyalty programs and offering conveniences such as same-day delivery or in-store pickup big lots can strengthen its appeal to both existing and new customers.
However the future will be filled with many challenges for big lots australia cell phone number list robichaud said. Historically its lack of significant ecommerce focus and underwhelming in-store experiences may have hindered its growth he said. Rectifying this requires aligning digital investments with omnichannel strategies leveraging data to tailor offerings and creating stronger connections with customers through community-driven initiatives and marketing campaigns. With the backing of gordon brothers big lots has an opportunity to innovate and carve out a more distinctive identity in the retail landscape.
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