Therefore, in the event of possible breaches in information security and a data leak, companies must comply with all processes defined by law. This way, they will continue to remain in full compliance with the LGPD.
Compliance with the LGPD involves ensuring the legal process for using personal data . This ranges from collection to processing and maintenance by companies.
So, directly addressing the impact of LGPD on digital strategies, companies must pay attention to two legal bases:
Legitimate interest : legal basis that allows the use of data without the need for consent. However, this depends on your company applying proportionality tests. After all, this process defines the balance between the duties of your organization and the rights of each user;
Consent : direct declaration by the user regarding their slovenia mobile database agreement to the use of their data. This point must therefore be included in data collection forms, cookie usage indications and consent terms on the corporate website.
Furthermore, it is worth clarifying that all entities under the scope of LGPD, whether or not based in the digital sphere, must comply with this specific regulation.
Therefore, your company must remain in compliance with the legislation even if your business model does not involve operations in the digital sphere.
Therefore, every company must take the necessary measures and create protocols to protect personal data handled by the organization.
Therefore, your digital actions must be designed to ensure that there is no violation of the provisions within the law. Just as your team must prepare measures to protect your users.
But how do you do this in practice? Check out the following tips.
What is the impact of LGPD on digital strategies?
The use of data plays a fundamental role in digital marketing. The LGPD did not come to end or restrict your performance, much less your results. So how does it impact your digital presence and your actions in the field?
In short, it will be necessary to make some adjustments to issues related to data collection, such as:
Offering rich materials,
Release of promotional coupons,
Creation of mailing list and sending of newsletter,
Prospecting actions, among others.
However, we have listed some tips and clarifications below. This will make it easier to reduce the impact of LGPD on your company's digital strategies.