HubSpot CRM vs Zoho CRM: Which Marketing Software Is Better?

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Zoho Features
Zoho is a flexible web-based platform ideal for small and medium-sized businesses. It features an intuitive design while offering a robust range of features.

Zoho allows customization of the platform's user interface for a more intuitive experience.

It also contains highly efficient sales automation features to manage accounts, leads, opportunities and contacts, along with complete workflow control that allows you to configure assignment rules, scheduled actions, email notifications, among others.

It allows email marketing automation by sending mass emails, designing marketing campaigns and creating email templates.


HubSpot Features
HubSpot's sales and marketing toolset is a huge plus when it comes to features.

When you can organize all of your leads and share them with the rest of your team so everyone is on the same page, it takes your efficiency and profitability to the next level.


HubSpot does a good job of this. It has some great automation tools that can take a lot of the tedious manual work off your team’s hands, freeing up even more time to do what makes them profitable.


In addition to having a free version, HubSpot finds an easy way to optimize canada phone number data ead conversion and monitor sales opportunities. Quick implementation is another key aspect of HubSpot’s value proposition, and many users agree that the software offers a good user experience (UX).



Hubspot Success Stories
Toyota Guatemala
Toyota Guatemala increased lead generation by 28% using HubSpot marketing software .


Since they started managing their prospect relationships in this CRM , they have improved and simplified their user experience, thus achieving a 28% increase in their potential clients compared to the previous year, when they were not using HubSpot.


Additionally, they generated 3 times more sales from leads due to the automation of marketing activities and the ability to personalize the content delivered to the customer.


University of the Valley of Mexico (UVM)

The University of the Valley of Mexico managed to optimize its campaigns and increase the opening rate of its emails.

By using the “Campaigns” tool, the educational institution has managed to increase its opening rate by 10% and its CTR by 2% compared to the previous year.



Key differences between Zoho vs HubSpot marketing
Using and comparing both tools, we consider Zoho to be a “low-cost” tool, but with limited features. While HubSpot is flexible with versions to start with and you can enable more advanced features as your company grows.


Increased demand generation.
At GrowX this is one of the aspects that we value most about Hubspot over Zoho.

While the latter integrates an isolated tool with limited features such as forms, social media management and campaigns, HubSpot integrates a suite of specialized tools to drive growth, some of the most notable are:

The SEO strategy platform allows you to analyze website errors and data on which topics generate the most demand.

The ad management tool allows you to optimize campaigns based on revenue and not just the volume of leads generated.

It allows you to host and publish valuable content on your blog, to increase visibility in searches and the integration of intelligent calls to action, which show one offer or another based on the segmentation of your contact base.

Marketing, sales and service automation.
While Zoho focuses its automation on user interactions, HubSpot takes it further, integrating the possibility of managing marketing processes such as identifying the life cycle of contacts and assigning prospects to the sales team according to a specific segmentation.

Another important aspect is the flexibility and power of Hubspot in allowing the automation of marketing, sales and service processes, which enables companies to manage the customer experience in an integrated way.


Tool customization.
HubSpot allows you to adapt the tool to different business processes in a simple and secure way, the data structure is 100% adaptable with custom objects.


Additionally, HubSpot has a broad ecosystem that integrates native connections to major business applications such as ERPs, project management, and productivity tools. This allows for centralization of information without data synchronization errors.


On the other hand, Zoho receives a lower score according to Gartner , the most notable software market research firm, as it allows the development of functionalities on its platform, but has problems with data inconsistency when connecting other applications.