Online marketing Barcelona. Email marketing

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The latest AIMC survey that measures Internet habits reveals new surprises in 2014. For the first time, the number of people who regularly use instant messaging exceeds the number of people who regularly use email.

According to data, during the month of March 2014, 79.5% of people over 14 years of age in Spain used an instant messaging program such as WhatsApp, Facebook Messenger or Line among others, while only 78.2% used email. In addition, email russia telegram data use is the lowest figure since 2002. The use of smartphones or mobile phones with Internet access and the free use of instant messaging has been the trigger for this situation.

Although a priori this situation may have an impact on the level of email marketing strategies of companies, it must also be kept in mind that at work the use of email continues to be much more popular than that of instant messaging.
The latest AIMC survey also measures, as usual, the use of social networks in Spain, which continues to be in good health and 60.9% of the population uses them, however, and for the first time, this percentage remains stable.

The use of apps or mobile applications also registers increases and almost a third of the population uses them regularly.

If we analyse geographically, the Balearic Islands, Madrid and Barcelona are the areas where users connect most frequently to the Internet.